John Hoffman, Co-Founder, President, Principal Engineer
John Hoffman co-founded Excel Medical in 1995. He is president and principal engineer of Excel, positions he’s held since the company’s inception. John has more than 30 years of healthcare engineering and technology experience. Prior to launching Excel, John spent his entire career with Marquette Medical Systems where he co-led the development of engineered systems for cardiology/EKG management, patient monitoring, hemodynamic catheterization laboratories and exercise stress systems. Much of John’s engineering work has focused on design and development of medical device and medical device software products. At Excel, John pioneered development of the BedMasterEx software platform focused on the acquisition of patient physiological data from medical monitoring devices in hospital settings. Frequently published, and a regular speaker at industry conferences, John is also a recognized industry expert in clinical alarm analytics with patient monitoring systems. He worked closely with Dr. Barbara Drew and colleagues at UCSF in alarm fatigue research. Much of this work led to the development of Alarm Navigator™, the industry-leading alarm analytics software platform from Excel Medical. John is also known to have near encyclopedic knowledge of monitoring and physiological data in hospitals and clinical environments.
Lance Burton, General Manager
Lance Burton is a highly regarded healthcare technology industry leader. As General Manager of Excel Medical since joining the company in 2009, Lance has been responsible for building Excel’s commercial, operational, financial and engineering teams from the ground up. He also leads Excel’s day-to-day operations and touches all areas of its business. Lance has more than 12 years of healthcare experience with specialties in medical device technology and IT for both the private and public sectors. He brings a wide range of commercial experience in healthcare markets, and deep knowledge of how to evolve innovations through systematic product development to achieve commercial and operational success. Under his leadership, Excel’s solutions have been receiving wide clinical recognition and adoption among hospital enterprises and clinicians for bettering physicians and patient care. Lance continues to focus on growing Excel’s organization, which is marked by energy, discipline, and close collaboration with customers in order to deliver more innovative technologies that yield better data, better decisions and better care. Prior to joining Excel, Lance was part of the management team at molecular diagnostics innovator, Third Wave Technologies, Inc. (TWTI), where he was Vice President of Corporate Accounts including during the lead-up to its $580M acquisition by Hologic, Inc. (HOLX). Before Third Wave, Lance held various North American commercial leadership roles at GE Healthcare culminating in Director of North America Strategic Accounts, North America Marketing and Canada Sales and Service. Earlier in his career, Lance worked with Drager Medical and Andersen Worldwide. Lance received a MBA from Louisiana State University in 1998.
Samuel LeBlanc, EVP Engineering & Operations
As EVP, Engineering and Operations at Excel Medical, Samuel LeBlanc is responsible for all engineering, operations, and implementation resources. A six-year veteran of Excel, Samuel also manages the product development roadmaps for the company’s technology and hardware platforms as well as the planning and execution of deployments at customer sites. He leads Excel’s efforts for government and research business drawing on experiences in the field and relationships developed while in other roles for the company. Before joining Excel in 2009, Samuel had stints in the capital markets, financial brokerage, and collegiate sports administration. He graduated from Louisiana State University in 1999, Marquette University Law School in 2002, and started work towards a MBA at the University of New Orleans.
Steve Campbell, VP Sales, Eastern U.S.
Steve Campbell joined Excel Medical in 2009 as VP, Sales, Eastern U.S. He brings 30 years of healthcare clinical, administrative, and related technology sales experience to Excel. Steve is responsible for all funnel growth and orders associated with new business and software support agreements. Additionally, he oversees Excel’s Eastern Zone sales team and customer relationships. Prior to Excel, Steve spent several years in leadership positions at GE Healthcare with a focus on medical sales for GE patient monitoring in the Atlanta region. Earlier, he concentrated on medical radiology, both sales and clinical.
Eric Henderson, VP Sales, Western U.S.
Eric brings over 20 years of patient monitoring, cardiology and IT experience to Excel Medical where he leads the Western US sales team. Prior to joining Excel, Eric held various sales leadership roles at GE Healthcare, Zoll Medical and Spacelabs Medical. Most recently, he was a senior sales leader at GE Healthcare responsible for managing the corporate relationship with HCA’s American Group.
Fritz Martty, VP Commercial Strategy
Fritz Martty joined Excel Medical in 2009 as VP, Commercial Growth. He brings more than 30 years of healthcare technology experience to the team. Prior to Excel, Fritz spent 12 years with GE Healthcare in various leadership roles within their Corporate Accounts and Group Purchasing divisions. He also led the Luminary Team the, an elite unit focused on strategic sales, IDNs and many of the division’s largest exceptional orders. Before GE, Fritz spent 13 years at Marquette Medical in a range of leadership sales and partnership positions.
Kelly Arnold, VP Interoperability Solutions
As VP, Interoperability Solutions, Kelly brings more than 20 years of sales and management experience to Excel. Kelly is responsible for the strategic direction, business growth and adoption of Excel’s medical device integration (MDI) platform by hospital enterprises and healthcare systems nationwide. He partners closely with Excel’s commercial team, industry organizations and corporate partners. Kelly is passionate about helping hospitals achieve their internal business goals while simultaneously improving patient care. Two decades in the healthcare and medical device technology sector – including 16 years at GE Healthcare and a clinical enterprise focusing on cardiology, monitors and ventilators – have given him deep domain knowledge of cardiology and hospital operations. In line with that, Kelly is widely considered to be one of the most informed executives on the challenges and opportunities of medical device integration and interoperability. Kelly joined Excel almost two years ago. He holds a MBA from Christian Brothers University.
Marta Vittini, Director, Human Resources
Since joining Excel in April 2015, Marta has been focused on building the company’s talent strategy, policies, and internal processes. Marta brings tremendous experience in corporate human resources, and holds several professional HR certifications. Before Excel, Marta served as Human Resources director at Reserveage, TBC Corporation, Office Depot, and Boca Raton Regional Hospital. She received both her undergraduate and graduate degrees from the University of South Florida.